Home | Experience12
  • Welcome to Experience 12

    Purveyors of the finest experiential events and live PR activity
  • Native brand experiences

    Transforming audiences from spectators to brand advocates
  • We think the unthinkable

    Our ingenious and boundless solutions turn problems into opportunities
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Experiential should be entertaining

And we know entertainment

This is what we do

We LISTEN

We LISTEN

to what you want to do or even just what you want to achieve and we help you fill in the gaps

We CONSULT

We CONSULT

so that you know the best ways to achieve your objectives through experiential

We CREATE

We CREATE

concepts which will directly engage your target audience

We CHALLENGE

We CHALLENGE

the norm. Who says there is a right way and a wrong way anyway?

We DISRUPT

We DISRUPT

the status quo, making sure your audience take notice

We DELIVER

We DELIVER

your concept either as Experience12 or as a white label

We INTEGRATE

We INTEGRATE

your concept into the wider marketing and PR mix

We AMPLIFY

We AMPLIFY

your live event activity ensuring maximum reach and longevity

We’re pretty good at it & our clients agree…

We worked with Experience12 on the theatrical release of Night at the Museum: Secret of the Tomb. They generated a strong practical creative taking the challenge in their stride to deliver a piece of activity we were very happy with. We look forward to the opportunity of working with them again in the future.

20th Century Fox
20th Century Fox, Marketing

Attention to detail is always essential when planning any experiential event held within the gaming industry. Not only do Experience 12 deliver on this aspect, they also bring innovation and a deep understanding of how to frame elements to maximise reportage. Couple this with their budgetary transparency, their unflappable diligence on managing expectations and the guarantee that everyone comes away with a unique tale to tell, and you have an agency that can deliver on all fronts. They’re also delightful people in their own right which irons out any pre-night jitters and makes the event the most important thing it needs to be, namely… fun.

Jagex
Jagex, PR Manager

We were thrilled with planning and execution of our booth at the Oct MCM ComicCon. Not only was it one of the most popular stands at the show and a excellent opportunity to interact directly with consumers, we also increased our social presence and consumer awareness, which helps justify our participation to the wider company. Chris and the team were a pleasure to work with as always, and I was completely confident that the stand would look great and be a fantastic experience for consumers. We look forward to working with Experience12 on future projects.

, Marketing

Experience 12 bring ideas to life and deliver everything to the highest quality, even when tasked with small budgets and tight timelines. They instantly recognise the wider context, providing ideas to maximise awareness and engagement outside of the immediate brief

Fox TV (UK)
Fox TV (UK), Marketing

Always a dream to work with and has helped Absolute Radio on several events, always finding a cost effective, creative solution to our unique briefs and often within very short timescales!

Absolute Radio
Absolute Radio , Marketing

This is why

You should talk to us

Here’s How To Get in Touch

By phone

By phone

You can call us on your cellphone
+44 (0) 203 6371412

By Email

By Email

Put it in an email
info@experience12.com

Social Media

Address

Address

Or pop around:
Experience12
3rd Floor
12 Burleigh St
London,WC2E 7PX
Get directions

News

Pokémon Go – Blurring the lines between virtual and reality

July 18, 2016
The evolution of technology is something that always lures people into a discussion, and the introduction of augmented reality is no different. Augmented Reality (or AR) is the integration and overlay of digital information to a live visual feed, which in simple terms means that ordinary objects can be brought to life using a camera and a screen. Pokémon Go is a location-based AR mobile game that allows players to capture, train and battle virtual Pokémon. It encourages people to explore their local areas in a bid to “Catch ‘Em All”. By utilizing the GPS and camera on a smartphone, developers Niantic have created an engaging and accessible AR app that gets you walking – and talking. Launched only a few weeks ago Pokémon Go has already become arguably the biggest AR campaign the world has ever seen. Considering that audiences most likely to adopt and understand AR are the same audiences who played Pokemon when they were younger, Pokémon Go has combined nostalgia and brilliant technology to create a game, which has seen Nintendo shares rocket by 65% in less than a week. With the number of daily active Android users already surpassing the likes of Twitter and time spent on the app averaging 43 minutes a day, it is clear the highly interactive content offered by Pokémon GO is paying off. Smartphone staples Whatsapp, Instagram, Snapchat and Facebook’s Messenger now lag behind Pokémon Go’s engagement times by at least 13 minutes, and as they say; time is money. Pokémon Go is now also dominating these other profiles. People are sharing their experiences both online and offline with a huge wave of social media posts featuring various screenshots of Pokémon being found in interesting places like hospital beds. Not only that, the app has fostered a community which transcends boundaries; bankers are battling students and children are hunting Pokemon with their grandparents, demonstrating how Pokémon Go has utilised what is commonly percieved as an insular technology to bring the world together. It has already been suggested as a potential tool in the fight against childhood obesity, praised for developing the social skills of autistic children and jumped on by brands who see the huge potential of becoming a Pokestop to help drive footfall to their attractions / retail outlets. In the first few weeks, as with almost any new release, the app has had its fair share of controversy, but with time to iron out these issues in the coming months and the exponential potential to develop the app experience, there is little doubt that from a brand perspective the good will overshadow the bad. One thing this app has no doubt demonstrated is that augmented reality is a tool that can help deliver great content in a unique and engaging way. It can provide a platform that can transport users across worlds all from the comfort of their phone, potentially reaching millions and Pokémon GO is the start of this exciting future. If you are interested in hosting

The real value of experiential

February 15, 2016
“Once you have tasted flight you will forever walk the earth with your eyes turned skyward” In a world of brands debating the widescale reach of digital marketing VS. the reliability of traditional marketing, experiential is one element of the marketing mix often left out of the conversation altogether. Squeezed from ever-tightening budgets in favour of low cost, digital communications, brands are only now recognising that it often provides longer lasting results compared to impersonal, throw the net out wide, approaches. Instead of reaching out to 10,000 people at once online and hoping for a 10% uptake on a call to action, when it comes to connecting with consumers brands should look to real experiences to create a long-lasting impact on the brand-consumer relationship. Experiential marketing uses these real experiences to immerse consumers in the brand story, allowing them not only to ‘live’ the brand but also help build it. By enlisting consumers as co-collaborators in the brand journey, brands ensure they are meeting the needs of consumers, creating mutually beneficial relationships, unlikely to be achieved through one-way marketing pushes. At the core of these experiential events is content generation; content, which consumers will enjoy, retain and share and social media is littered with digital memories of these physical experiences.  Rather than sharing content directly, experiential marketing brings brands to life through the eyes of consumers. By hosting live events a brand can recruit communities of brand ambassadors to spread its message organically. Despite these benefits, many brands still see experiential as a risky strategy with difficult to measure return on investment. In reality, it can provide one of the best opportunities to gain feedback on what is and isn’t working for a brand’s audience. By providing audiences with content, which provokes conversation, brands are able to access instant feedback, which can be used to adapt and shape the brand moving forward. Measuring the ROI ofthe activity is a different, but wholly achievable, process for each brand depending on its understanding and expectations of engagement. Whether via social media discussion, sales or consumer interactions on the day of event, measuring the benefits of experiential requires understanding the brand and its customers. Ultimately, experiential is about building meaningful relationships with consumers and creating brand advocates, increasing the reach, influence and longevity of a brand message. For brands that have already recognised the value of experiential it has acted as an investment in the long-term development of their brand, hence why brands such as Heineken, 20th Century Fox and Red Bull have invested into it significant budgets and energy. Advertising tells customers what a brand can do but experiential shows them… and as the old adage goes. ‘Actions speak louder than words’. If you think it’s about time your brand was heard then give us a shout: info@experience12.com  

Touring Unit – New for 2016

January 12, 2016
Having successfully completed  it’s first outing in October 2015 our new purpose built touring unit is now available to hire. MODULAR TO ALLOW EASY INSTALLATION FULLY COMPLIANT WITH ALL THE RELEVANT HEALTH & SAFETY FULLY BRANDABLE  FOR YOUR RELEASE OR PRODUCT SINGLE OR DOUBLE SIDED TO GAIN MAXIMUM EXPOSURE ONE OR TWO TV SCREENS CAN BE INSTALLED FOR PLAYBACK USES: SHOPPING CENTRE, IN FOYER, FOOTAGE SCREENING, KIDS ACTIVITY CENTReS, SAMPLING BASE, GAMING, THE UNIT IS BUILT TO  BE VERSATILE BUDGET CONSIDERATIONS DAILY HIRE CHARGE TO ENSURE BUDGET COMMITMENT IS COMPETITIVE THE ONLY SET UP COST IS ARTWORKING, BRANDING & PRINT PLUS ADDITIONAL ACTIVITY SPECIFIC SET OR MATERIALS THE UNIT IS ALSO OPTIMISED TO WORK WITH REALD’S OWNED TV’s for 3D releases AVAILABLE SLOTS Spring Half Term Easter Holidays Summer Half Term Summer Holidays Autumn Half Term If you’d like to know more please get in contact.

Welcome to the new site

January 8, 2016
The time came to drag the Experience12 website kicking and screaming up to date and here’s the results – if you’re here we’re guessing that you’re having a bit of an explore to see what we’re about. We’re pretty much all about the cat video. Apart from the cat video we’re also about delivering some great work with great people, for great people, and the website gives us an opportunity to showcase that. Hope you like the site and if you want to have a chat give us a shout. Cheers!