Experience12, the award-winning pop culture marketing agency, has appointed Clare Bateman-King to the newly-created role of Entertainment Business Manager.

The role will focus on the continued growth of the agency’s film sector, developing relationships with global clients following a year of strong international expansion including government-backed trade missions to Austin and San Francisco.

With 25 years’ experience, including work with pop culture royalty Stan Lee and Kevin Smith, Bateman-King has experience managing sponsorships, activations, partnerships and talent at countless Comic Cons, premieres and film festivals worldwide.

Bateman-King commented: “I’m delighted to be joining the growing Experience12 team to expand it’s already stellar roster of international clients in entertainment, delivering pioneering events and experiences for fandoms across the world.”

Chris Whittle, Founder and Managing Director added: “This exciting new position and Clare’s appointment reflect the agency’s recent domestic and international growth. While we continue to make great strides in our video games business, film and television has always held a special place within the agency and Clare’s experience will help take the company to new and exciting places internationally.”

Bateman-King will be representing Experience12 at the end of May as part of the London & Partners ‘Grow London’ trade mission to LA to meet senior stakeholders within the film studios. The programme, supported by Mayor of London and the UKSPF, provides support to high growth, London-based companies who want to grow their business internationally.

Experience12’s clients include The Walt Disney Company, SEGA, Warner Bros, Amazon Prime Video, eBay and Paramount Pictures.