An innocuous London warehouse became the scene of a vicious crime and a beguiling mystery, as the space transformed into an innovative series of escape rooms to promote UKTV’s crime television channel, Alibi.
Instagram influencers, the public and SkyVIP customers were challenged to take on the role of Detectives in the fictitious District Police to solve a murder and catch a killer at large through a series of themed rooms inspired by Alibi’s original series Annika, Ragdoll, Traces and We Hunt Together.
From accessing safes and hacking laptops to extracting foreign items from body cavities, the teams of 4 had to work together to solve puzzles, accumulate evidence and gather suspects before discovering that perhaps there’s more than meets the eye.
This innovative experiential event, a digitised version captures in 360 and the use of influencers’ content was a perfect strategic union to showcase upcoming titles on Alibi, as well as further ratify the channel as the home of crime drama.
