Last weekend – although it might seem a lifetime ago after the short week, month-end, half-term, Platty Joobs extravaganza – over 80,000 pop culture fans descended on London’s ExCeL via the new Platty Tubes for MCM Comic Con.
After an understandably quieter show in October as the country emerged from lockdown, the show was indisputably back to pre-pandemic levels, with packed out panels and colourful cosplay as far as the eye could see.
The Experience12 team were on site – our 12th consecutive Comic Con – with a sneak peek at the new Halo TV show launching with Paramount+ here in the UK in just a couple of weeks.
And, as you’ve come to expect, we took the opportunity to speak directly to fans, once again, to further our insight into this powerful pop culture audience.
Without further ado, we’re delighted to share those top-line findings.
We also asked:
- Where fans find out about upcoming releases
- What fans want more of at Comic Con
- The most anticipated movie of 2022 overall
- Favourite TV genres
- Who makes the best original content
- Most anticipated video game adaptation
- How many hours a week fans play video games
And, for the first time ever, we now know:
- What percentage of fans believe they’re the person people turn to for recommendations, and
- If having a presence at conventions like Comic Con makes fans more likely to watch, play or recommend.
For the full deep-dive or a bespoke report, get in touch below!
