Beneath the iconic Piccadilly billboards in the heart of London, we created a bright and inviting space for tourists and Londoners to come in and browse the 3,000 experiences available on the Viator platform.
With plenty of comfy seating, free coffee and a place to charge their phones, visitors were encouraged to stay a while and chat through what Viator could offer with our engaging staff. Visitors could even send home a digital postcard from our interactive photobooth.
We used the space to host a press event with classic British cocktails, and an additional street team took to the busiest spots in the Capital to bring people in to experience Viator.