Exclusivity builds anticipation – and fans love to be “first”!
We created a Halo brand experience that offered early-access screenings of the first 20 minutes of the new Halo TV show. Fans queued all day to visit the stand and watch the show in a special screening room. We created multiple entertainment features around the experience – including an interactive photo opportunity with physical props, audio and effects (including a rumbling floor!) – and a personalised Halo id card and lanyard to add to their show swag!
