Experience12 created a custom roadshow vehicle adorned with oversized candycanes, presents and trees. Complete with a festive photobooth where passers-by could stop and snap a virtual selfie with Magic Radio presenters Ronan Keating and Harriet Scott.

Kicking off the tour in Covent Garden, Ronan and Harriet surprised crowds with an in-person appearance before we continued to travel across the UK. At each stop, we celebrated local businesses by hosting giveaways showcasing their specialty treats and even gave visitors the chance to get their Christmas presents professionally wrapped.