Brief
To celebrate Prime Video streaming the Autumn Nations Cup matches live this November and December. Amazon tasked us with designing and creating the ultimate ’Stay-at-home’ essential rugby watching kit.
Execution
Partnering with the ‘King of Pies’, Calum Franklin at Rosewood Hotel who created handcrafted rugby ball-shaped pies. These were delivered freshly made to influencers and ex-rugby pro’s. The hampers also included everything they needed to enjoy an afternoon of watching the rugby from the comfort of their own home. Delicious ales, bubbles, signed copies of James Haskell’s ‘What a Flanker’ and even a bespoke Prime Video rugby shirt.
Social Media
Alongside culinary legends like Matt Abe and Lee Westcott, outlets such as London on the Inside and Hot Dinners and fitness influencers like Paul Olima, the hampers appeared in the Instagram stories of some of rugby’s biggest legends such as Matt Dawson, Rory Best and Sam Warburton
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