Brief
To support the newly launched Amazon Kids Edition Tablet, Experience12 were briefed to create a modular exhibition stand which could be used in a variety of formats and easily localised for other territories.
From design...
Experience12 were briefed to create an exhibition stand that could be used in multiple different configurations across multiple different territories – whether a 7x5m at This Morning Live, a 6x6m at Comic Con or an 8x4m at Gamescom.
The objective was to demo the new Kids Edition Tablets and its enhanced parental control features through longer engagements with trained sales staff.
The stand needed to appeal to both children and parents alike,
...To reality
The stand was built around a core 3x3m structure, allowing the stand to increase or decrease in size as required.
We utilised a combination of laminates, light boxes and vinyl graphics to create premium and durable build to withstand the rigours of touring, while ensuring ease of customisation and localisation of graphics and artwork.
The stand featured several engagement points from the demo units themselves to communication pipes, green screen photo opportunities, interactive character spinners and more. These activities kept children entertained while parents were able to have a tea or coffee and chat about the benefits of the Kids Edition Tablet with our trained staff.
