Senior Account Manager – Job Description

Role: Senior Account Manager

Department: Client Services

Reports into: Account Director

Overseeing: Account Executive/Senior Account Executive/Account Manager

Why we’re here

Experience12 is a specialist pop culture experiential and events agency. We work with film, TV, video game and non-endemic brands to produce marketing campaigns that deliver on creative, execution and client KPIs.

Why you’re here

As Senior Account Manager, you will be instrumental to our Client Services team, providing best-in-class client services and acting as a trusted advisor to our clients. They will take responsibility for the delivery of quality work that meets the client’s expectations and delivers on their KPIs, doing so through outstanding relationship building, communication, effective campaign management and their ability to coordinate third party suppliers. You will lead of these relationships working alongside the Account Director to grow and develop client accounts through upselling and cross-selling and be instrumental in creative ideation and pitching.

You will continuously seek for the business to excel by building client relationships, managing stand-out campaigns, ensuring operational efficiency, supporting team development, and winning new business.

What you’re here to do 

Your key responsibilities are:

Campaign Management

  • Accountable for the delivery of client campaigns, ensuring that all campaigns are delivered to a high quality, exceeding the clients’ expectations
  • Responsible for managing, training and developing the Account Executives, acting as a role model and embodying the company’s values
  • Liaise regularly with the Production team to ensure campaigns are delivered on time and on budget
  • Take ownership of pitches, ensuring the creative meets the brief to increase the chance of winning new business
  • Define key milestones and timelines to implementing a client brief, ensuring deadlines are communicated to the wider team and met
  • Thorough checking of creative/production materials before sending to the client, to ensure they are in line with client and agency expectations and coordinating approval
  • Manage client expectations with regard to creative, timings and budgets
  • Own the profitability and cash flow of campaigns, ensuring margins are met and negotiating payment terms with clients which are favourable to Experience12
  • Evaluate the success of campaigns against any client KPIs and internal objectives, and leads on client reporting, feedback and searching for the next opportunity
  • Ensure the Account Director/Senior Account Managers is kept up to date with campaign developments in relation to timeframes and budgeting
  • Offer advice and help find solutions to the wide range of issues encountered by the team, providing guidance to junior team members
  • Set targets and specific performance metrics, aligned with business strategies

Account Leadership 

  • Offer best-in-class client services and ensures repeat clients and new clients have a great experience dealing with the agency.
  • Manage key client relationships acting as an ambassador for Experience12 with very interaction
  • Take a lead on client meetings, coming prepared having understand exactly what the client expects
  • Understand each client’s business and their objectives to meet KPIs and use this research to produce a campaign which is relevant to that client
  • Apply strong writing and design skills to craft internal and client correspondence, pitches, and documents ensuring a high level of accuracy and attention to detail
  • Encourage creativity and the conception of award-winning campaigns through creative ideation sessions, pitch processes and strategy development
  • Demonstrate to clients the commercial impact and value of their activity, by thoroughly evaluating campaigns and actively promoting results.
  • Provide strategic advice to clients on trends in their market that affect them, showing that Experience stay ahead of the curve
  • Understand Experience12’s target market and how to engage with different audiences across different platforms
  • Develop and implement strong strategic plans to manage and grow accounts
  • Identify new processes which could be implemented internally to increase their efficiency and output
  • Work with the internal teams to problem solve client issues and formulate engagements that produce best in class results
  • Continually seek ways to enhance the value that we provide and to exceed client’s expectations


  • Positively contribute to the culture of the Experience12 team
  • Drive Experience12’s standards and best practice across all areas of the business
  • Be approachable and professional at all times and positively contribute to the team environment
  • Promote the company’s vision, championing through daily interactions with company employees at all levels
  • Proactively generate unconventional ideas to inspire members of the business in championing our culture and values
  • Roll up your sleeves and go the extra mile to set us apart from our peers and competitors
  • Demonstrate pro-active leadership that encourages teams to perform to the best of their ability
  • Be self-driven in actively learning and applying new skills
  • Educate the team on social media news, industry trends and innovative campaigns to ensure Experience12 is keeping up with their key competitors’ activities
  • Mentor and coach more junior team members, building their knowledge, understanding and expertise

Skills & Experience

  • An understanding and passion for the entertainment and pop culture sectors
  • Strong understanding of experiential marketing and live events, with working knowledge of campaign integration and amplification with other services including influencer marketing, social and OOH.
  • Proven track record of delivery on projects
  • Managing budgets
  • Excellent time management and organisational skills
  • Ability to remain calm under pressure
  • Passionate and driven approach
  • Developing and presenting pitches to clients
  • Highly IT & Mac literate with advanced knowledge of Microsoft Office

Agency Values

Give Energy

  • Bring energy to meetings and the workplace
  • Start discussions from a place of positivity
  • Find moments to support each other in business and personally

Drive for Output

  • Strive for efficiency and prioritise time
  • Be proactive in seeking work
  • Offer solutions to other’s challenges

Take Responsibility

  • Take pride and ownership in work
  • Own mistakes and learn from them
  • Push yourself, don’t wait for others to push you

Be Challenged 

  • Take on new challenges to drive professional growth
  • Self-reflect on areas of improvement
  • Embrace and act on feedback

Communicate and Collaborate

  • Be open and accessible to teammates
  • Ask questions – the answer is in the room
  • Work together to a shared vision


Send a CV and covering letter to with the subject title ‘Senior Account Manager’