This month Experience12 have been working hard delivering a nationwide tour for Paramount UK’s upcoming release of Teenage Mutant Ninja Turtles 2.
Paramount teamed up with Global Radio to set up a social media campaign challenging TMNT fans to join the hunt for Leonardo in order to win a trip to New York. They then brought Experience12 on board to deal with the logistics and site locations.
All fans had to do was to find Leonardo in their local city, snap a selfie with him and upload it to social media with the hash tag #TurtleHuntUk.
Armed with an 8ft statue of Leonardo weighing in at an impressive 180kg we set off to our first site in front of the most iconic landmarks in London: The Coca-Cola London Eye.
Over the course of the week Leonardo was spotted in a variety of cities including Cardiff, Birmingham, Manchester and Glasgow.
With over 1,100 competition entries and over 500,000 social impressions the campaign was a great success. Plus we were able to relive our childhood fantasies of hanging out with the Teenage Mutant Ninja Turtles and eating a lot of Pizza.