With the launch of arguably the biggest film sequel of the decade, we teamed up with Hope & Glory, RealD, Disney and Odeon to bring the wonder of virtual reality to Star Wars fans around London.
Leading up to the film’s release the team at Disney created a virtual reality experience featuring exclusive Star Wars: The Force Awakens content. Users were able to receive a series of nine messages, which collectively built towards a reveal surrounding the release.
In order to view the exclusive content users needed to get their hands on one of four limited edition Star Wars Google Cardboard designs and that’s where the team at Experience 12 came in. It was our job to plan and manage the logistics for a social media treasure hunt around London.
We decided on six key London locations, where our teams could hand out free Google Cardboards to Star Wars fans. All fans had to do was follow @RealD3DUK on Twitter to find out where to get their hands on one.
As with anything Star Wars related the campaign created a real buzz online and offline. The locations became increasingly busy as the day went on resulting in over 1,500 Google Cardboards being handed out and over 50,000 social media impressions. Over the course of the day @RealD3DUk had also gained over 200 followers.
London witness the power of this fully operational…experiential agency
Thanks to Hope & Glory for this one