With 130,000+ engaged fans attending, it’s no wonder that Fox TV chose to come back to MCM London ComicCon for the 3rd time running to launch its latest offering, Outcast. Experience12 were tasked with delivering an activation which stands out within a saturated show space, attracts a high footfall and engagement and encourages social conversation during and post show.
The stand consisted of a recreation of the front of Kyle Barnes’ house, which guests could enter in order to fully immerse themselves in the show environment. On the other side of the stand was a green screen, which is where the fun happened.
Guests were given the opportunity to levitate above a bed, just like the characters in the show. By laying on a green box and thrashing around we created GIFs of guests levitating above a bed which they could then share on social media.
Social Media Amplification
Fox Networks Group wanted to use this activation to launch its partnership with GIF hosting site GIPHY. The challenge for us was to find a way to directly upload GIFs taken on a green screen to GIPHY – something that had never been done before.
We developed the API software needed, making us the first team to be able to offer this to brands.
We created a seamless user experience, ensuring it was as easy as possible for users to share their experiences on social media.
For the green screen activation after having their GIF taken guests were directed to a series of iPads where they could choose whether to email, tweet or upload their GIF to Facebook. The GIFs were then all uploaded to the GIPHY gallery and a link was sent to all users in order to direct traffic to the GIPHY page